//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product Placement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Product Placement
29
Product placement
29
Advertising effects
16
Werbewirkung
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
14
Markenführung
14
product placement
14
Brand
7
Markenartikel
7
Film industry
6
Filmwirtschaft
6
Advertising
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
content analysis
4
Computerspiel
3
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
Video game
3
brand placement
3
China
2
Fernsehprogramm
2
Film
2
Kino
2
Movie theatre
2
Performance measurement
2
Performance-Messung
2
Regulation
2
Regulierung
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ahern, Lee
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Brubaker, Pamela
1
Chan, Fanny Fong Yee
1
Dardis, Frank E.
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Freeman, Jason
1
Kim, Eunice
1
Redondo, Ignacio
1
Schmierbach, Mike
1
Seipel, Melissa
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
7
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Wert und Werte der Marketing-Kommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
BAW-Texte / Reihe Public Relations
1
Cutting edge international research
1
Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht
1
Health marketing quarterly
1
International journal of emerging markets
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kommunikationspolitik im 21. Jahrhundert
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research
1
Routledge studies in marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
3
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
4
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
5
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->