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Australasian marketing journal
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
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Journal of marketing communications
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Advertising in new formats and media : current research and implications for marketers
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Post-Print / HAL
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The journal of brand management : an international journal
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Engaging consumers through branded entertainment and convergent media
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Journal of current issues and research in advertising : JCIRA
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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The journal of product & brand management
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The marketing review
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Beiträge zur Analyse und Entwicklung der Medien
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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So many things to do! : how multitasking affects memory and attitude for product and brand placements
Gunawardena, Thuthi
;
Waiguny, Martin K. J.
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 288-295
Persistent link: https://www.econbiz.de/10010472742
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