So many things to do! : how multitasking affects memory and attitude for product and brand placements
Year of publication: |
2014
|
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Authors: | Gunawardena, Thuthi ; Waiguny, Martin K. J. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 4, p. 288-295
|
Subject: | Product placement | Distractor devaluation | Multitasking | Distraction | Product Placement | Werbewirkung | Advertising effects | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour |
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