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person:"Boerman, Sophie C."
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Search: subject_exact:"Product Placement"
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Product Placement
6
Product placement
6
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Fernsehwerbung
3
Television advertising
3
Werbewirkung
3
disclosure
2
Advertising regulation
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Auskunftspflicht
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Bibliometrics
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Bibliometrie
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Brand
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Brand familiarity
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Brand image
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Brand management
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Brand placement
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Corporate disclosure
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Disclosure regulation
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Markenartikel
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Markenführung
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Markenimage
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Psychology of advertising
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Public relations
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Sponsoring
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Sponsorship
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Unternehmenspublizität
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Visual perception
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Visuelle Wahrnehmung
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Werbebeschränkung
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Werbepsychologie
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brand attitude
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brand memory
1
brand placement
1
involvement
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long-term effect
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memory
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persuasion knowledge
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purchase intention
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Boerman, Sophie C.
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
8
Russell, Cristel Antonia
8
Bressoud, Etienne
7
Chen, Huan
7
Hudders, Liselot
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Auer, Manfred
4
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Corniani, Margherita
3
Gabszewicz, Jean Jaskold
3
Harbrücker, Ulrich
3
Hermann, Anastasia
3
Hormuth, Steffen
3
Hudson, Simon
3
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Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
6
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1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
3
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
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