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~isPartOf:"Journal of marketing research : JMR"
~person:"Dahl, Darren W."
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Dahl, Darren W.
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Journal of marketing research : JMR
The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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