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~type_genre:"Graue Literatur"
~isPartOf:"Discussion papers / CEPR"
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Brand image
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Markenimage
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Auction theory
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Bacchiega, Emanuele
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Dubé, Jean-Pierre
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Discussion papers / CEPR
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Markstones-Arbeitspapiere
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Simon Business School working paper
5
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ERIM report series research in management
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Document de travail : une publication du Centre d'Observation Economique de la CCIP
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Dresdner Beiträge zur Betriebswirtschaftslehre
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Les cahiers de recherche / HEC Paris
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Lund studies in economics and management
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SFB 649 discussion paper
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Working paper / Indian Institute of Management, Ahmedabad
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Working paper series / Department of Economics, University of Missouri-Columbia
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arbeitspapiere der Nordakademie
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Beiträge der Hochschule Pforzheim
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Discussion paper / Center for Economic Research, Tilburg University
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Discussion paper / Social Science Research Center Berlin (WZB), Research Area Markets and Choice, Research Unit Market Behavior
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Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
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Distribution & Handel
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Erfurter Hefte zum angewandten Marketing
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Report / Marketing Science Institute
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ECONIS (ZBW)
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Marketing investment and intangible brand capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Syverson, Chad
-
2022
Persistent link: https://www.econbiz.de/10013260232
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2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
3
An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo
;
Bacchiega, Emanuele
;
Colucci, …
-
2022
Persistent link: https://www.econbiz.de/10013187658
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