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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Mai, Robert"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
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Augmented reality-delivered product information at the point of sale : when information controllability backfires
Hoffmann, Stefan
;
Joerß, Tom
;
Mai, Robert
;
Akbar, Payam
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 743-776
Persistent link: https://www.econbiz.de/10013389259
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