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~type:"article"
~person:"Esch, Franz-Rudolf"
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Esch, Franz-Rudolf
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Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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Esch, Franz-Rudolf
;
Elste, Rainer
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
2
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009687136
Saved in:
2
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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