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Search: subject_exact:"Product management"
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Product management
12
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5
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Marketing for engineers, scientists and technologists
Curtis, Tony
-
2008
Persistent link: https://www.econbiz.de/10004901288
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2
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004887131
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3
Shiny objects marketing : using simple human instincts to make your brand irresistible
LaBonte, David A.
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2008
Persistent link: https://www.econbiz.de/10004921426
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4
Stimulating innovation in products and services : with function analysis and mapping
Kaufman, J. Jerry
;
Woodhead, Roy M.
-
2006
Persistent link: https://www.econbiz.de/10004407544
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5
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Lehu, Jean-Marc
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2006
Persistent link: https://www.econbiz.de/10004862712
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6
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2006
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2nd ed
Persistent link: https://www.econbiz.de/10004863321
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7
The persona lifecycle : keeping people in mind throughout product design
Pruitt, John
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2006
Persistent link: https://www.econbiz.de/10004865702
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8
Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004878232
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9
Product innovation : leading change through integrated product development
Rainey, David L.
-
2005
Persistent link: https://www.econbiz.de/10004832149
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10
Mass customization : a supply chain approach
Chandra, Charu
(
contributor
);
Kamrani, Ali K.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004836329
Saved in:
11
Beyond the brand : why engaging the right customers is essential to winning in business
Winsor, John
-
2004
Persistent link: https://www.econbiz.de/10004819953
Saved in:
12
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
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