//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product name"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Aesthetics
1
Brand name
1
Language
1
Markenname
1
Perception
1
Product design
1
Produktgestaltung
1
Sprache
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Ästhetik
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Lowrey, Tina M.
1
Roche, Sarah
1
Shrum, L. J.
1
Published in...
All
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
SpringerLink / Bücher
6
Discussion paper / Centre for Economic Policy Research
3
Innovatives Markenmanagement
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
Research papers from the Chair of Marketing
2
Springer eBook Collection / Business and Management
2
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series / Ipag Business School : working paper
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
American economic review
1
Ancrages culturels dans un monde en mutation
1
Annual review of economics
1
Business horizons
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Critical perspectives in South Asian history
1
Discussion paper series : discussion paper
1
Essentials
1
HEC Paris research paper series
1
Industrial and corporate change
1
Institut Finanzen und Steuern : ifst
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
International competition law series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of political economy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Nepalese journal of economics : a publication of Uniglobe College
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Palgrave Pivot
1
Research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
Technical report TX / UTEP Border Region Modeling Project
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->