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person:"McEvoy, Chad D."
~person:"Lai, Chantal"
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McEvoy, Chad D.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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2
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
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3
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
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