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~person:"Grappi, Silvia"
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Consumer behaviour
4
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4
Luxury goods
4
Luxusgüter
4
Product counterfeiting
4
Produktpiraterie
4
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3
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Grappi, Silvia
Qian, Yi
27
Asongu, Simplice
18
Chaudhry, Peggy E.
16
Telang, Rahul
16
Smith, Michael D.
15
Belleflamme, Paul
14
Asongu, Simplice A.
13
Andrés, Antonio R.
12
Banerjee, Dyuti S.
10
Bate, Roger
10
Phau, Ian
10
Stöttinger, Barbara
9
Danaher, Brett
8
Grolleau, Gilles
8
Jin, Ginger Zhe
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Lahiri, Atanu
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Mathur, Aparna
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Picard, Pierre M.
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Bian, Xuemei
7
Martínez Sánchez, Francisco
7
Peukert, Christian
7
Stumpf, Stephen A.
7
Wilson, Jeremy M.
7
Yang, Deli
7
Bourreau, Marc
6
Cesareo, Ludovica
6
Penz, Elfriede
6
Schneider, Martin
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Chan, Ricky Y. K.
5
Claussen, Jörg
5
Dey, Debabrata
5
El Harbi, Sana
5
Gistri, Giacomo
5
Hardy, Wojciech
5
Kleine, Marco
5
Kleine, Oliver
5
Peitz, Martin
5
Poddar, Sougata
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The journal of brand management : an international journal
2
Luxury marketing : a challenge for theory and practice
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
2
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
4
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
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