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Search: subject_exact:"Product placement"
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Product Placement
6
Product placement
6
Advertising effects
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Werbewirkung
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Advertising
3
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3
Consumer behaviour
3
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Advertising literacy training
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Hudders, Liselot
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
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Russell, Cristel Antonia
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Bressoud, Etienne
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Chen, Huan
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Boerman, Sophie C.
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Chan, Fanny Fong Yee
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Sung, Yongjun
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Tessitore, Tina
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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Chan, Fong Yee
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De Gregorio, Federico
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Lowe, Ben
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Schramm, Holger
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Verhellen, Yann
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Auer, Manfred
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Avramova, Yana R.
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Davtyan, Davit
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Erenburg, Grigori
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Gistri, Giacomo
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Natarajan, Thamaraiselvan
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Patwardhan, Hemant
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Petrovici, Dan
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Pillai, Deepa
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Burmann, Christoph
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Cauberghe, Veroline
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Corniani, Margherita
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Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
6
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
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