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~person:"Schramm, Holger"
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Schramm, Holger
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
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Russell, Cristel Antonia
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Bressoud, Etienne
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Chen, Huan
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Sung, Yongjun
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Cauberghe, Verolien
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Chan, Fong Yee
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Auer, Manfred
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Davtyan, Davit
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Erenburg, Grigori
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Natarajan, Thamaraiselvan
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Burmann, Christoph
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Wert und Werte der Marketing-Kommunikation
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
2
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
3
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
4
Der Wert programmintegrierter Werbung : zur Wahrnehmung und Akzeptanz von Product Placement in Filmen
Schramm, Holger
;
Schmid-Petri, Hannah
;
Lorkowski, Matthias
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 191-210)
.
2013
Persistent link: https://www.econbiz.de/10014567851
Saved in:
5
Der Wert von attraktiven Mediencharakteren für die Werbekommunikation : Modellierung des Einflusses von parasozialen Interaktionen auf Werbeeffekte von Brand Placements
Schramm, Holger
;
Knoll, Johannes
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 262-280)
.
2013
Persistent link: https://www.econbiz.de/10014567854
Saved in:
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