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person:"Hudson, Simon"
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Hudson, Simon
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
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Journal of Business Ethics
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Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
2
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
3
Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of Business Ethics
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10005719813
Saved in:
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