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~subject:"Brand management"
~type_genre:"Aufsatzsammlung"
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Brand management
Product management
33
Produktmanagement
33
Theorie
14
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11
Germany
11
Innovation
8
Innovation management
8
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7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
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Markenführung
6
Product design
6
Marketing management
5
Produktentwicklung
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Brand image
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Investitionsgütermarketing
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Markenimage
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Market research
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Marktforschung
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Preismanagement
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B-to-B-Marketing
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Business-to-business marketing
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Fertigungsprogramm
3
Lieferantenmanagement
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Master production schedule
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Albers, Sönke
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Akao, Yōji
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Herrmann, Andreas
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Hertel, Günter
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Huber, Frank
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ECONIS (ZBW)
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
2
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
4
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
5
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
6
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
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