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isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
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Marketing management
Product quality
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Journal of business research : JBR
Europäische Hochschulschriften / 5
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The journal of industrial economics
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A Princeton University Press e-book
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftslehre für Technologie und Innovation
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Columbia Business School Research Paper
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Der Niedergang des US-Management-Paradigmas : die europäische Antwort
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
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International journal of hospitality management
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ECONIS (ZBW)
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
Saved in:
3
Developing and validating a psychometric shopper-based mall equity measure
El Hedhli, Kamel
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 581-587
Persistent link: https://www.econbiz.de/10003853687
Saved in:
4
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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