Quality-tier competition and optimal pricing
K. Sivakumar
| Year of publication: |
1995
|
|---|---|
| Authors: | Sivakumar, K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 33.1995, 3, p. 251-260
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| Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Konsumgüter | Consumer goods | Markenartikel | Brand | Produktqualität | Product quality | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001183943