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~type_genre:"Article in journal"
~subject:"Erfolgsfaktor"
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Search: subject_exact:"Product-line extension"
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Erfolgsfaktor
Brand extension
361
Markentransfer
361
Consumer behaviour
243
Konsumentenverhalten
243
Brand management
220
Markenführung
220
Brand image
201
Markenimage
201
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71
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69
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30
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30
Brand extensions
29
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26
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26
brand extension
26
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24
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24
Beziehungsmarketing
22
New product development
22
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22
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22
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22
Advertising effects
19
Werbewirkung
19
Bewertung
16
Evaluation
16
Corporate reputation
13
Firmenimage
13
India
13
Indien
13
brand extensions
13
Sponsoring
12
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12
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11
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11
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11
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11
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11
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Völckner, Franziska
4
Sattler, Henrik
3
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2
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
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Brandstätter, Marion
1
Brown, Brian
1
Carter, Robert E.
1
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Datta, Saroj Kumar
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Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Faßnacht, Martin
1
Ferguson, Graham
1
Foscht, Thomas
1
Gierl, Heribert
1
Goetz, Daniela Maria
1
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Panwar, J. S.
1
Paul, Soumi
1
Pelsmacker, Patrick de
1
Peng, Chenming
1
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1
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Journal of the Academy of Marketing Science
3
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
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1
Journal of marketing theory and practice
1
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1
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1
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1
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1
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1
The IUP journal of brand management : IJBRM
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Vision : the journal of business perspective
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ECONIS (ZBW)
22
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
3
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
4
A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
Saved in:
5
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
6
Brand name strategies for successful upward extension
Goetz, Daniela Maria
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
5
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011559904
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
9
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
10
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
11
Perceptions versus performance when managing extensions : new evidence about the role of fit between a parent brand and an extension
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10009736676
Saved in:
12
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
13
Foreign firms' brand extensions in a host market : strategic factors in international branding strategy
Xie, Yu Henry
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009509169
Saved in:
14
A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
Saved in:
15
A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009238546
Saved in:
16
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
17
Searching for boundary conditions for successful brand extensions
Jung, Kwon
;
Tey, Leslie
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
Saved in:
18
A cross-cultural comparison of brand extension success factors : a meta-study
Henseler, Jörg
;
Horváth, Csilla
;
Sarstedt, Marko
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008659860
Saved in:
19
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
Saved in:
20
Markentransfer: der Stand der Forschung
Völckner, Franziska
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10003442807
Saved in:
21
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
22
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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