//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
9
Markentransfer
9
Brand management
6
Markenführung
6
Erfolgsfaktor
5
Brand image
3
Markenimage
3
Brand
2
Brand extensions
2
Deutschland
2
Dienstleistung
2
Dienstleistungsmarketing
2
Dienstleistungssektor
2
Germany
2
Innovation
2
Markenartikel
2
Services
2
Services marketing
2
Spillover effect
2
Spillover-Effekt
2
Success factor
2
Brand Measurement
1
Brand equity
1
Causality analysis
1
Co-branding
1
Competitive strategy
1
Conceptual framework
1
Constraints
1
Consumer behaviour
1
Consumer goods industry
1
Country of origin
1
Digital developments
1
Endorsement
1
Halo
1
Innovativeness
1
Kausalanalyse
1
Konsumentenverhalten
1
Konsumgut
1
Konsumgüterindustrie
1
Literature review
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
6
Article
3
Type of publication (narrower categories)
All
Hochschulschrift
6
Thesis
6
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
German
6
English
3
Author
All
Kröger, Sonja
2
Baumüller, Nicole
1
Faupel, Ulya
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Holzmüller, Hartmut H.
1
John, Deborah Roedder
1
Kaufmann, Gwen
1
Köcher, Sören
1
Raufeisen, Xenia
1
Reinstrom, Christian
1
Sarial-Abi, Gülen
1
Völckner, Franziska
1
Wulf, Linda
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
2
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
3
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
4
Unternehmensinterne Erfolgsfaktoren von Markentransfers : eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637074
Saved in:
5
Steuerung des Markentransfererfolgs
Reinstrom, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480565
Saved in:
6
Markentransfers im Dienstleistungsbereich : eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438987
Saved in:
7
Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515518
Saved in:
8
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
9
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->