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isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Product-line extension"
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Brand extension
7
Consumer behaviour
7
Konsumentenverhalten
7
Markentransfer
7
Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Luxury goods
2
Luxusgüter
2
Bewertung
1
Brand expertise
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Brand extension authenticity
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Celebrity brand extension
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Celebrity endorsement
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Celebrity-Werbung
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Consumption value
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Cross-cultural
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Evaluation
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Financial risk
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Fit
1
Horizontal brand extension
1
Human brand
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Innovation
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Limited-edition
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Line extensions
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Luxury branding
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Luxury high-tech brand extension brand equity
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Masstige
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Masstige brand equity
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Millennials
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Perceived consistency
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Perception
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Performance risk
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Price perception
1
Product management
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Product to service brand extension
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Produktmanagement
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Retail brand management
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Park, Jungkun
2
Sheng, Shibin
2
Ahn, Jiseon
1
Back, Seung Yub
1
Bao, Yeqing
1
Castillo, Ernesto del
1
Centeno-Velázquez, Edgar
1
Eastman, Jacqueline Kilsheimer
1
Hyun, Hyowon
1
Jevons, Colin
1
Kim, Dongyoup
1
López-Pérez, María Eugenia
1
Mothersbaugh, David
1
Nkwocha, Innocent
1
Osorio, María Lucila
1
Palmeira, Mauricio
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Pan, Yue
1
Pontes, Nicolas
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Shin, Hyunju
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Journal of retailing and consumer services
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
2
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
3
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
4
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
5
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
Saved in:
6
Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing
;
Sheng, Shibin
;
Nkwocha, Innocent
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
Saved in:
7
Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin
;
Pan, Yue
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
Saved in:
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