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Dienstleistung
6
Marketing theory
6
Marketingtheorie
6
Product
6
Produkt
6
Services
6
Theorie
4
Theory
4
Theory of value
3
Werttheorie
3
Philosophy of science
2
Service-Dominant Logic
2
Service-dominant logic
2
Wissenschaftstheorie
2
Consumers
1
Criticism
1
Customer integration
1
Kritik
1
Kundenintegration
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English
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Vargo, Stephen L.
2
Brodie, Roderick J.
1
Chandler, Jennifer D.
1
Grönroos, Christian
1
Löbler, Helge
1
Mish, Jenny
1
Pels, Jaqueline
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Marketing theory
The PDMA handbook of new product development
35
IO-Management-Zeitschrift
31
Business horizons
20
Industrielle Organisation : Zeitschrift für Betriebswissenschaft, Management, Produktionstechnik und Organisation
20
IO : Management-Zeitschrift industrielle Organisation
17
Management-Zeitschrift : IO
14
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
12
Journal of business strategy
12
Beiträge zum Produktmarketing
11
Fortschrittliche Betriebsführung und Industrial engineering : FB IE
11
Esomar congress
10
New Products, new profits : Company experiences in new product planning
10
Ifo Schnelldienst
9
Journal of business research : JBR
9
NBER working paper series
9
Qualität - die Herausforderung : Erfahrungen, Perspektiven
9
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
9
Discussion paper / Centre for Economic Policy Research
8
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
8
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium u. Weiterbildung
7
The American economic review
7
Wirtschaftsgut Software : Qualitätssicherung und Qualitätsprüfung als Grundlage für die Auswahl und Beurteilung
7
Beiträge zum Produkt-Marketing
6
Berichte aus Energie- und Umweltforschung
6
Der Betrieb im Qualitätswettbewerb : von der Qualitätssicherung zur offensiyen Qualitätspolitik
6
Dynamik mit Verantwortung
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Working paper / National Bureau of Economic Research, Inc.
6
Zeitschrift Führung + Organisation : ZfO
6
Der Betriebswirt : Management in Wissenschaft und Praxis
5
European journal of marketing : EJM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Nachhaltig wirtschaften konkret
5
Readings in Danish theory of marketing
5
Schriften zur Industrieform
5
The journal of industrial economics
5
AMA management report
4
Absatzwirtschaft
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ECONIS (ZBW)
6
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1
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
2
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
3
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
4
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
5
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
6
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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