Schackmann, Jürgen; Link, Hubert - Universität <Augsburg> / Lehrstuhl für BWL, … - 2001
Generally, a firm can provide itscustomers with a great variety and quantity of selfproducedand externally bought products.However, the time and effort a customer can spenddeciding which product to choose according to herneeds and preferences is the limiting factor. Withthe advent of the...