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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Athaide, Gerard A."
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Athaide, Gerard A.
Calantone, Roger J.
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Song, Michael
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Consumer response to product form in technology-based industrie
Truong, Yann
;
Klink, Richard R.
;
Fort-Rioche, Laurence
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 867-876
Persistent link: https://www.econbiz.de/10010375861
Saved in:
2
The determinants of seller-buyer interactions during new product development in technology-based industrial markets
Athaide, Gerard A.
;
Zhang, Jason Q.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 146-158
Persistent link: https://www.econbiz.de/10009388548
Saved in:
3
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
4
Managing seller-buyer relationships during new product development
Athaide, Gerard A.
;
Klink, Richard R.
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 566-577
Persistent link: https://www.econbiz.de/10003883675
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