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~subject:"new product development"
~type_genre:"Book section"
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new product development
New product development
848
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848
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Innovators and early adopters in the diffusion of innovations : a literature review
Dedehayir, Ozgur
;
Ortt, Roland J.
;
Riverola, Carla
; …
- In:
Digital disruptive innovation
,
(pp. 85-115)
.
2020
Persistent link: https://www.econbiz.de/10012116240
Saved in:
2
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
3
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
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