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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"International journal of consumer studies"
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Brand image
7
Markenimage
7
Brand management
6
Consumer behaviour
6
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6
brand personality
3
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Apaolaza, Vanessa
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Journal of fashion marketing and management
International journal of consumer studies
Cogent business & management
56
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
34
Journal of Asian finance, economics and business : JAFEB
23
European research studies
21
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
16
Marketing i menedžment innovacij : m&mi
14
Psychology & marketing
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Journal of open innovation : technology, market, and complexity
12
European journal of management and business economics : EJM&BE
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Future Business Journal
9
Enlightening tourism : ET ; a pathmaking journal
8
Global business and finance review
8
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
8
European research on management and business economics
7
IIM Bangalore Research Paper
7
Markstones-Arbeitspapiere
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Central European business review : CEBR
6
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Journal of global marketing
6
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
6
Organizations and markets in emerging economies
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The Lahore journal of business
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
ERIM report series research in management
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Emerging Markets Journal : EMAJ
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European journal of marketing
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Italian journal of marketing : ITJM
5
Journal of marketing and consumer behaviour in emerging markets
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Oeconomia Copernicana
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Working paper series
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Business and Economic Research : BER
4
Business strategy and the environment
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Consumer behavior review : CBR
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Economic and business review : EBR
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Higher School of Economics Research Paper
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ECONIS (ZBW)
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1
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
5
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
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