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~isPartOf:"Journal of fashion marketing and management"
~subject:"Marketing management"
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Marketing management
Brand image
54
Markenimage
54
Konsumentenverhalten
46
Consumer behaviour
45
Brand management
28
Markenführung
28
Fashion
21
Mode
21
Bekleidung
18
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Clothing
16
USA
9
Social Web
8
Social web
8
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Clothing industry
5
Internet marketing
5
Online-Marketing
5
Indien
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Marketingmanagement
4
Personality psychology
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Persönlichkeitspsychologie
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Studierende
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Brand loyalty
3
Brand personality
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China
3
Corporate Social Responsibility
3
Corporate social responsibility
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Einzelhandel
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Frauen
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Bang Nguyen Viet
1
Dang Huu Phuc
1
Hawley, Jana M.
1
Hoa Pham
1
Lee, Seung-eun
1
Manlow, Veronica
1
Nobbs, Karinna
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Schanski, Morgan
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Tong, Xiao
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Touchette, Ben
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Journal of fashion marketing and management
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Journal of retailing and consumer services
6
The marketing review
6
Cogent business & management
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
International marketing review
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
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ECONIS (ZBW)
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1
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
2
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
3
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
4
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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