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subject:"Market research"
~person:"Dean, Dianne"
~subject:"Brand image"
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Dean, Dianne
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
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Sattler, Henrik
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22
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21
Usman, Osly
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Fetscherin, Marc
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Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
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Wiedmann, Klaus-Peter
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Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
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Rahman, Zillur
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Bruhn, Manfred
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Gil Saura, Irene
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Park, C. Whan
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Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
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Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne
;
Arroyo-Gamez, Ramon E.
;
Pich, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
Saved in:
2
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
3
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
4
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
5
Political branding : sense of identity or identity crisis? : an investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Pich, Christopher
;
Dean, Dianne
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1353-1378
Persistent link: https://www.econbiz.de/10011405290
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