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subject:"Market research"
~subject:"Markenartikel"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Market research
Markenartikel
Brand image
47
Markenimage
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Werbewirkung
30
Brand management
20
Markenführung
20
Advertising
16
Werbung
16
Brand
15
Sponsoring
8
Sponsorship
8
Product Placement
7
Product placement
7
Internet marketing
6
Online-Marketing
6
Celebrity endorsement
4
Celebrity-Werbung
4
Children
4
Kinder
4
Psychology of advertising
4
Social Web
4
Social web
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Sportmarketing
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Sports marketing
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Werbepsychologie
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brand attitude
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Beziehungsmarketing
3
Cognition
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Computerspiel
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Jugendliche
3
Kognition
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Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
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English
15
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Bernritter, Stefan F.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Smit, Edith G.
2
Avramova, Yana R.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Chang, Hua
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Das, Enny
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Eunice
1
Kim, Kacy K.
1
Knoll, Johannes
1
Ko, Eunju
1
Kwak, Hyokjin
1
Laagland, Tessa
1
Li, Cong
1
Loermans, Annemijn C.
1
Mattila, Pekka
1
Müller, Barbara C. N.
1
Park, Jisoo
1
Postma, Almer
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Riet, Jonathan van 't
1
Rodgers, Shelly
1
Russell, Cristel Antonia
1
Schallhorn, Christiana
1
Schramm, Holger
1
Soruco, Gonzalo
1
Sung, Yongjun
1
Tsai, Wan-hsiu Sunny
1
Verlegh, Peeter
1
Vermeulen, Ivar
1
Whang, Haesung
1
Wilcox, Gary B.
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
181
The journal of brand management : an international journal
164
The journal of product & brand management
156
Journal of retailing and consumer services
94
European journal of marketing : EJM
44
Asia Pacific journal of marketing and logistics
42
Psychology & marketing
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
32
Journal of marketing communications
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
28
European journal of marketing
24
Journal of international consumer marketing
24
International journal of hospitality management
23
Journal of strategic marketing
23
International journal of consumer studies
22
Journal of the Academy of Marketing Science
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Qualitative market research : an international journal
20
Journal of marketing
19
Cogent business & management
18
Journal of fashion marketing and management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of international marketing
17
SpringerLink / Bücher
17
Journal of marketing research : JMR
16
The IUP journal of brand management : IJBRM
16
International journal of market research
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Global business review
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
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1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
3
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
10
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
11
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
12
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
13
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
14
Perceived "hispanicness" versus "americanness" : a study of brand ethnicity with Hispanic consumers
Li, Cong
;
Tsai, Wan-hsiu Sunny
;
Soruco, Gonzalo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10009789455
Saved in:
15
When you are what you own : do physically attractive people benefit more from owning sophisticated brands?
Das, Enny
;
Vermeulen, Ivar
;
Laagland, Tessa
;
Postma, Almer
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 795-813
Persistent link: https://www.econbiz.de/10008758457
Saved in:
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