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~person:"O'Cass, Aron"
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Search: subject_exact:"Produktinnovation"
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New product development
12
Produktentwicklung
12
Innovation
8
Innovation management
5
Innovationsmanagement
5
Competitive advantage
4
Firm performance
4
Marketing management
4
Marketingmanagement
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Unternehmenserfolg
4
Wettbewerbsvorteil
4
Ambidexterity
3
Dynamic capabilities
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Dynamische Kompetenzen
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KMU
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Resource-based view
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SME
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Ambidextrous organization
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Beziehungsmarketing
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Emerging economies
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Kundenwert
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New product performance
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Bottom of the pyramid
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O'Cass, Aron
Herstatt, Cornelius
80
Di Benedetto, C. Anthony
36
Brem, Alexander
35
Calantone, Roger J.
34
Cooper, Robert G.
25
Gassmann, Oliver
24
Griffin, Abbie
23
Lüthje, Christian
22
Di Benedetto, Anthony
21
Song, Michael
21
Hultink, Erik J.
19
Lynn, Gary
18
Wu, Jie
18
Dahl, Darren W.
17
Dayan, Mumin
17
Hippel, Eric von
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Lettl, Christopher
15
Barczak, Gloria
14
Füller, Johann
14
Kahn, Kenneth B.
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
14
Akgün, Ali E.
13
Ernst, Holger
13
Goffin, Keith
13
Griffith, David A.
13
Haapasalo, Harri
13
Ofek, Elie
13
Ahmed, Shamsuddin
12
Brettel, Malte
12
Carbonell, Pilar
12
De Jong, Jeroen P. J.
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Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International small business journal : researching entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
12
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1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
3
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
4
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
5
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
6
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
7
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
8
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
9
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
10
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
11
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
Saved in:
12
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
Saved in:
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