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isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Produktmanagement"
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Product management
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Journal of marketing research : JMR
Journal of economics & management strategy : JEMS
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
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Lehrbuch
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Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
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The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
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1
Targeted advertising, platform competition, and privacy
Kox, Henk L. M.
;
Straathof, Bas
;
Zwart, Gijsbert
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
3
,
pp. 557-570
Persistent link: https://www.econbiz.de/10011752366
Saved in:
2
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
3
Disclosing multiple product attributes
Sun, Monic
- In:
Journal of economics & management strategy : JEMS
20
(
2011
)
1
,
pp. 195-224
Persistent link: https://www.econbiz.de/10008909485
Saved in:
4
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
5
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
6
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
7
Product-line length as a competitive tool
Draganska, Michaela
;
Jain, Dipak
- In:
Journal of economics & management strategy : JEMS
14
(
2005
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10002689764
Saved in:
8
When does a firm support substitute open source programming?
Mustonen, Mikko
- In:
Journal of economics & management strategy : JEMS
14
(
2005
)
1
,
pp. 121-140
Persistent link: https://www.econbiz.de/10002689857
Saved in:
9
Durable-goods monopoly with endogenous innovation
Nahm, Jae
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10002082920
Saved in:
10
The impact of activity-based costing on managerial decisions at insteel industries : a field study
Narayanan, V. G.
;
Sarkar, Ratna G.
- In:
Journal of economics & management strategy : JEMS
11
(
2002
)
2
,
pp. 257-288
Persistent link: https://www.econbiz.de/10001671929
Saved in:
11
Product switching cost and strategic flexibility: correction
Jacques, Armel
- In:
Journal of economics & management strategy : JEMS
11
(
2002
)
3
,
pp. 547-549
Persistent link: https://www.econbiz.de/10001689781
Saved in:
12
Product switching cost and strategic flexibility
Chang, Myong-hun
- In:
Journal of economics & management strategy : JEMS
7
(
1998
)
3
,
pp. 461-488
Persistent link: https://www.econbiz.de/10001247582
Saved in:
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