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~subject:"Produktpiraterie"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Produktpiraterie
Product counterfeiting
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Markenimage
3
Brand management
2
Counterfeits
2
Markenführung
2
Asymmetric cued-recall
1
Brand
1
Brand name
1
Cognition
1
Construal level
1
Consumer behavior
1
Counterfeit experience
1
Counterfeit patronage
1
Erfolgsfaktor
1
Experiment
1
Food retailing
1
Geldfälschung
1
Human values theory
1
Immaterialgüterrechte
1
Intellectual property rights
1
International marketing
1
Internationales Marketing
1
Kaufentscheidung
1
Kognition
1
Latent class analysis
1
Lebensmitteleinzelhandel
1
Logo
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Market entry
1
Markteintritt
1
Memory
1
Money counterfeiting
1
Music
1
Music consumption
1
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
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English
6
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Bian, Xuemei
1
Chryssochoidis, George
1
Dommer, Sara Loughran
1
Gistri, Giacomo
1
Goedertier, Frank
1
Kim, Jae-eun
1
Kim, Jungkeun
1
Pace, Stefano
1
Park, Jongwon
1
Parker, Jeffrey
1
Robinson, William Thomas
1
Romani, Simona
1
Sinapuelas, Ian Clark
1
Tantiprapart, Yanisa
1
Wang, Kai-Yu
1
Weijters, Bert
1
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Marketing letters : a journal of research in marketing
Journal of business ethics : JOBE
26
Journal of business research : JBR
26
Information economics and policy : IEP
24
The journal of brand management : an international journal
17
Illicit Trade
16
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
16
Business horizons
14
AGDI working paper
13
European journal of law and economics
13
SpringerLink / Bücher
11
Journal of consumer behaviour : an international research review
9
Journal of retailing and consumer services
9
Working paper / National Bureau of Economic Research, Inc.
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
NBER working paper series
8
Marketing intelligence & planning
7
The journal of product & brand management
7
Applied economics letters
6
Asia Pacific journal of marketing and logistics
6
Discussion papers on strategy and innovation
6
Handbook of research on counterfeiting and illicit trade
6
Journal of cultural economics
6
Management information systems : mis quarterly
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
The journal of consumer marketing
6
CESifo working papers
5
European journal of operational research : EJOR
5
Illicit trade
5
International journal of entrepreneurship and small business
5
International journal of intellectual property management : IJIPM
5
International journal of production economics
5
Journal of fashion marketing and management
5
Luxury marketing : a challenge for theory and practice
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Decision support systems : DSS ; the international journal
4
Discussion paper / Centre for Economic Policy Research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
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ECONIS (ZBW)
6
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1
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Understanding today's music acquisition mix : a latent class analysis of consumers' combined use of music platforms
Weijters, Bert
;
Goedertier, Frank
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 603-610
Persistent link: https://www.econbiz.de/10011537289
Saved in:
4
Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun
;
Kim, Jae-eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
Saved in:
5
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
6
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark
;
Robinson, William Thomas
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
Saved in:
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