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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Competitive strategy"
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Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
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