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Journal of marketing research : JMR
NBER working paper series
155
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140
International journal of production economics
114
International journal of production research
110
Discussion paper / Centre for Economic Policy Research
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International journal of industrial organization
81
Economics letters
78
European journal of operational research : EJOR
75
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
American journal of agricultural economics
63
Management science : journal of the Institute for Operations Research and the Management Sciences
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52
Journal of wine economics
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International journal of productivity and quality management : IJPQM
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Journal of economic behavior & organization : JEBO
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European economic review : EER
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International journal of hospitality management
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The review of economics and statistics
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European review of agricultural economics : ERAE
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1
Intercompetitor licensing and product innovation
Jiang, Baojun
;
Shi, Hongyan
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 738-751
Persistent link: https://www.econbiz.de/10011958191
Saved in:
2
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
3
Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
Saved in:
4
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
5
A reference-dependent model of the price-quality heuristic
Gneezy, Ayelet
;
Genîzî, Ûrî
;
Lauga, Dominique Olié
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10010362220
Saved in:
6
Demarketing to manage consumer quality inferences
Miklós-Thal, Jeanine
;
Zhang, Juanjuan
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10009715258
Saved in:
7
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
8
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
9
The influence of price presentation order on consumer choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
Saved in:
10
Base-rate information in consumer attributions of product-harm crises
Lei, Jing
;
Dawar, Niraj
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
Saved in:
11
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
Saved in:
12
Mental simulation and product evaluation : the affective and cognitive dimensions of process versus outcome simulation
Zhao, Min
;
Hoeffler, Steve
;
Zauberman, Gal
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 827-839
Persistent link: https://www.econbiz.de/10009348949
Saved in:
13
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
14
Does quality win? : network effects versus quality in high-tech markets
Tellis, Gerard J.
;
Yin, Eden
;
Niraj, Rakesh
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003827708
Saved in:
15
Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas
(
contributor
); …
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
Saved in:
16
Buyer monitoring : a means to insure personalized service
Kwortnik, Robert J.
;
Lynn, W. Michael
;
Ross, William T.
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 573-583
Persistent link: https://www.econbiz.de/10003896155
Saved in:
17
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
Saved in:
18
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
19
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
20
The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 64-71
Persistent link: https://www.econbiz.de/10001044060
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