//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~subject:"New product development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produkttest"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
New product development
Produkttest
163
Product testing
146
Deutschland
50
Germany
47
Konsumentenverhalten
31
Consumer behaviour
30
Bewertung
25
Evaluation
24
Viral marketing
22
Virales Marketing
22
Online-Marketing
18
Theorie
18
USA
18
Internet marketing
17
Product quality
17
Produktqualität
17
Theory
17
United States
17
Marktforschung
15
Online retailing
15
Online-Handel
15
Market research
14
Produktentwicklung
13
Verbraucherschutz
13
Social Web
12
Social web
12
Consumer protection
11
Verbraucherberatung
10
Innovation
9
Stiftung Warentest
9
Consumer advice
8
Internet
8
Manipulation
8
Experiment
7
Produktgestaltung
7
Schätzung
7
EU countries
6
EU-Staaten
6
Estimation
6
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
10
Article
5
Type of publication (narrower categories)
All
Hochschulschrift
6
Article in journal
4
Aufsatz in Zeitschrift
4
Thesis
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Arbeitspapier
1
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Forschungsbericht
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
10
German
5
Author
All
Bland, David J.
1
Buehren, Christoph
1
Buff, Philipp
1
Buonansegna, Erika
1
Cafeo, John A.
1
Dahl, Darren W.
1
Erdmann, Andreas
1
Evers, Jan
1
Finn, Adam
1
Fleischmann, Moritz
1
Helm, Roland
1
Hende, Ellis van den
1
Hudson, Elania Sadella
1
Jääskö, Vesa
1
Katičić, Jurica
1
Keinonen, Turkka
1
Kelly, Jarod C.
1
Krüger, Ulrich
1
Li-Ying, Jason
1
Lüsebrink, Enzo
1
Maier, Anja M.
1
Osterwalder, Alexander
1
Pabst, Reinhold
1
Papadakos, Trish
1
Papalambros, Panos Y.
1
Peng, Ling
1
Raghavan, N. R. Srinivasa
1
Reifner, Udo
1
Salomo, Sören
1
Schoormans, Jan P. L.
1
Schumacher, Gerrit
1
Smith, Alan
1
Snelders, Dirk
1
Wakefield, Gregory H.
1
more ...
less ...
Institution
All
Universität Mannheim
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
International journal of product development : IJPD
1
Product concept design : a review of the conceptual design of products in industry
1
R & D management
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Reihe Informationsmanagement im Engineering Karlsruhe
1
Reihe: Marketing : MAR
1
Schriften des Institut für Finanzdienstleistungen e.V.
1
Strategyzer series
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
15
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Three essays on optimal acquisition and use of product value information
Schumacher, Gerrit
-
2018
Persistent link: https://www.econbiz.de/10011946404
Saved in:
2
Testing business ideas : you're holding a field guide for rapid experimentation : use the 44 experiments inside to find your path to scale : systematically win big with small bets...
Bland, David J.
;
Osterwalder, Alexander
-
2020
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...
Persistent link: https://www.econbiz.de/10012134747
Saved in:
3
Der Effekt der Präsentationsform auf die Prognosefähigkeit frühzeitiger Konzepttests : empirische Analysen unter Berücksichtigung des objektiven und subjektiven Konzeptverständniss...
Buff, Philipp
-
2018
Persistent link: https://www.econbiz.de/10013427424
Saved in:
4
Warm-ups before preference measurement
Helm, Roland
;
Buehren, Christoph
;
Pabst, Reinhold
-
2011
Persistent link: https://www.econbiz.de/10009570778
Saved in:
5
Pharmaceutical new product development : why do clinical trials fail?
Buonansegna, Erika
;
Salomo, Sören
;
Maier, Anja M.
; …
- In:
R & D management
44
(
2014
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10010348917
Saved in:
6
Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebung
Katičić, Jurica
-
2013
Persistent link: https://www.econbiz.de/10010365365
Saved in:
7
Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den
;
Dahl, Darren W.
;
Schoormans, Jan P. L.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
Saved in:
8
Evidence for using Interactive Genetic Algorithms in shape preference assessment
Kelly, Jarod C.
;
Wakefield, Gregory H.
;
Papalambros, …
- In:
International journal of product development : IJPD
13
(
2011
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10008936359
Saved in:
9
Die Autoklinik als Instrument zur Umsetzung kundenorientierter Produktentwicklung : eine Betrachtung der Automobilindustrie
Lüsebrink, Enzo
-
2011
Persistent link: https://www.econbiz.de/10008826168
Saved in:
10
How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
Saved in:
11
Product research : the art and science behind successful product launches
Raghavan, N. R. Srinivasa
(
ed.
);
Cafeo, John A.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003834598
Saved in:
12
User information in concepting
Jääskö, Vesa
;
Keinonen, Turkka
- In:
Product concept design : a review of the conceptual …
,
(pp. 91-131)
.
2006
Persistent link: https://www.econbiz.de/10003815415
Saved in:
13
The pretrial evaluation of innovative, new products : the effect of schema incongruity on the processing and effectiveness of advertising, and the evaluation of innovative, new att...
Hudson, Elania Sadella
-
2004
Persistent link: https://www.econbiz.de/10003946441
Saved in:
14
Beratungsqualität in Finanzdienstleistungen
Evers, Jan
;
Reifner, Udo
;
Krüger, Ulrich
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001490334
Saved in:
15
Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001380599
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->