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~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
~isPartOf:"MIS quarterly"
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Online product reviews : is a finer-grained rating scheme superior to a coarser one?
Tunc, Murat M.
;
Cavusoglu, Huseyin
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2193-2234
Persistent link: https://www.econbiz.de/10012815067
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