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~subject:"Virales Marketing"
~isPartOf:"Management information systems : mis quarterly"
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Virales Marketing
Product information
4
Produktinformation
4
Consumer behaviour
3
Konsumentenverhalten
3
Viral marketing
3
Internet marketing
2
Online-Marketing
2
Bewertung
1
Bias
1
Decision
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E-commerce
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Economics of information
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Einzelhandelspreis
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Electronic Commerce
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Evaluation
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Information
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Information behaviour
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Information dissemination
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Information value
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Informationsverbreitung
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Informationsverhalten
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Informationswert
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Informationsökonomik
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Meinung
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Online product reviews
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Online retailing
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Online reviews
1
Online-Handel
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Opinion
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Preismanagement
1
Pricing strategy
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Product review
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Hitt, Lorin M.
1
Hu, Nan
1
Karahanna, Elena
1
Li, Xinxin
1
Liu, Qianqian Ben
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Pavlou, Paul A.
1
Zhang, Jie Jennifer
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Management information systems : mis quarterly
Journal of business research : JBR
8
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
Journal of internet commerce
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of services technology and management
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of information & knowledge management : JIKM
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
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The dark side of reviews : the swaying effects of online product reviews on attribute preference construction
Liu, Qianqian Ben
;
Karahanna, Elena
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 427-448
Persistent link: https://www.econbiz.de/10011689853
Saved in:
2
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
3
Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin
;
Hitt, Lorin M.
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
Saved in:
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