The dark side of reviews : the swaying effects of online product reviews on attribute preference construction
Qianqian Ben Liu, Elena Karahanna
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Liu, Qianqian Ben ; Karahanna, Elena |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 2, p. 427-448
|
| Subject: | Online reviews | word-of-mouth | preference construction | product evaluation | wisdom of the crowd | choice architecture | nudge | process tracing | verbal protocol analysis | decision bias | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Entscheidung | Decision | Präferenztheorie | Theory of preferences | Experiment | Online-Marketing | Internet marketing | Bewertung | Evaluation | Online-Handel | Online retailing | Produktinformation | Product information | Kaufentscheidung | Purchase decision | Verhaltensökonomik | Behavioral economics | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011689853