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person:"Gau, Roland"
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Search: subject_exact:"Produktwissen"
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Analphabetismus
2
Consumer behaviour
2
Illiteracy
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Product information
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Experiment
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Food packaging
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Gau, Roland
Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
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Gabaix, Xavier
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Hitt, Lorin M.
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Berry, Christopher
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Cawley, John H.
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Daysal, N. Meltem
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Kees, Jeremy
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Newell, Richard G.
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Orsini, Chiara
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Viswanathan, Madhu
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Wezel, Michiel van
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Xiao, Mo
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Fraser, Iain M.
4
Ishihara, Masakazu
4
Li, Xinxin
4
Newman, Christopher L.
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Waldfogel, Joel
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Willage, Barton
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Andrews, J. Craig
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Balcombe, Kelvin G.
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Boztuğ, Yasemin
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Briers, Barbara
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Chandon, Pierre
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Chatterjee, Chirantan
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Cui, Geng
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Elste, Rainer
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Guo, Liang
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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2
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
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