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subject:"Beziehungsmarketing"
~type_genre:"Conference paper"
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Search: subject_exact:"Produzentendienstleistung"
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Beziehungsmarketing
Bundling strategy
22
Leistungsbündel
22
Bundling
5
Consumer behaviour
5
Konsumentenverhalten
5
Mobile communications
5
Mobilkommunikation
5
Breitbandkommunikation
4
Broadband communications
4
Preismanagement
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Pricing strategy
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Preisdifferenzierung
3
Price discrimination
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Relationship marketing
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Telecommunications
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Telekommunikation
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Theorie
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Theory
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Betriebliche Wertschöpfung
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Business model
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Dienstleistungsmanagement
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Dienstleistungsqualität
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EU countries
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EU-Staaten
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Geschäftsmodell
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Internet
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Lieferkette
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Service management
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Service quality
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Service-Dominant Logic
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Service-dominant logic
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South Korea
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Supply chain
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Südkorea
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Telecommunications network
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Telekommunikationsnetz
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Value creation
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triple play
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Cassia, Fabio
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Cobelli, Nicola
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Doreswamy, Goda
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Gill, Liz
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Kim, Moon-koo
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Lee, Duk Hee
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Madireddy, Manini
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Mital, Amod
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Nia, Meisam Hejazi
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Park, Jong-hyun
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Park, Myeong-cheol
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Journal of revenue and pricing management
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
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2
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
3
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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