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~subject:"Sponsorship"
~type_genre:"Non-commercial literature"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
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