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~language:"spa"
~language:"eng"
~subject:"Brand image"
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Werbemittel
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Butler, Richard W.
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Charbonneau, Jan
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Cronje, Paul
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Ji, Shaojun
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Asia Pacific journal of marketing and logistics
1
Journal of vacation marketing : an international journal
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Psychology & marketing
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ECONIS (ZBW)
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1
Understanding supply- and demand-side destination image relationships : the case of Qingdao, China
Ji, Shaojun
;
Wall, Geoffrey
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011305737
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2
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
Saved in:
3
Tourism policy and destination marketing in developing countries : the chain of influence
Kokkranikal, Jithendran
;
Cronje, Paul
;
Butler, Richard W.
- In:
Tourism planning & development
8
(
2011
)
4
,
pp. 359-380
Persistent link: https://www.econbiz.de/10009407614
Saved in:
4
Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan
;
Garland, Ron
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
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