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type_genre:"Article in journal"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics"
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Promotional materials
2
Werbemittel
2
Brand image
1
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1
Imperfect competition
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Information costs
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Article in journal
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Charbonneau, Jan
1
Garland, Ron
1
Robert, Jacques
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Stahl, Dale O.
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Asia Pacific journal of marketing and logistics
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of marketing research : JMR
4
Journal of business economics : JBE
3
Journal of retailing and consumer services
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The effects of communication on consumers : special issue
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Agricultural and resource economics review : ARER
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Betriebs-Berater : Zeitschrift für Recht und Wirtschaft
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Economics letters
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
Global business and organizational excellence : a review of research & best practices
1
International journal of nonprofit & voluntary sector marketing
1
International review of entrepreneurship : IRE
1
Jahrbuch Seniorenmarketing
1
Journal of international business and economics : JIBE
1
Journal of management information systems : JMIS
1
Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Management communication quarterly : an international journal
1
Markenartikel : das Magazin für Markenführung
1
Marketing intelligence & planning
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Psychology & marketing
1
Research in consumer behavior
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Revista española de economía
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Revue d'économie régionale & urbaine : RERU
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Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan
;
Garland, Ron
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
Saved in:
2
Informative price advertising in a sequential search model
Robert, Jacques
- In:
Econometrica : journal of the Econometric Society, an …
61
(
1993
)
3
,
pp. 657-686
Persistent link: https://www.econbiz.de/10001144188
Saved in:
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