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Search: subject_exact:"Prospect theory"
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Prospect Theory
14
Prospect theory
14
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
3
Experiment
3
Werbewirkung
3
Deutschland
2
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2
Low-cost strategy
2
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2
Psychology of advertising
2
Rabatt
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1
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Intertemporal choice
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Intertemporale Entscheidung
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Anaza, Nwamaka A.
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Astous, Alain d'
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Chang, Chingching
1
Chang, Chun-tuan
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1
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1
Diels, Jana Luisa
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1
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1
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Neudecker, Niels
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Psychology & marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of economic behavior & organization : JEBO
65
Journal of risk and uncertainty : JRU
50
Journal of economic psychology : research in economic psychology and behavioral economics
47
NBER working paper series
46
Theory and decision : an international journal for multidisciplinary advances in decision science
46
Economics letters
44
Journal of behavioral decision making
43
Discussion paper series / IZA
42
CESifo working papers
41
NBER Working Paper
39
Journal of behavioral and experimental economics
37
Working paper / National Bureau of Economic Research, Inc.
37
Journal of business research : JBR
31
MPRA Paper
31
Management Science
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Discussion paper / Centre for Economic Policy Research
27
CESifo Working Paper Series
21
Journal of Risk and Uncertainty
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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Discussion paper
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20
IZA Discussion Paper
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18
Journal of banking & finance
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Theory and Decision
18
Tourism management : research, policies, practice
18
Discussion Papers in Economics
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Working Paper
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Experimental economics : a journal of the Economic Science Association
16
IZA Discussion Papers
16
European journal of operational research : EJOR
15
Faculty & research / Insead : working paper series
15
Games
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Judgment and Decision Making
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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The American economic review
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ECONIS (ZBW)
14
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1
Is it FOMO or is it ME? : the influence of personality traits on cryptocurrency consumption
Anaza, Nwamaka A.
;
Upadhyaya, Bhaskar
;
Bennett, Delancy
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Effects of product option framing and temporal distance on consumer choice : the moderating role of process versus outcome mental simulations
Lu, Mingying
;
Jen, William
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 856-863
Persistent link: https://www.econbiz.de/10011595466
Saved in:
4
Bundle building in the arts : an experimental investigation
Darveau, Jessica
;
Astous, Alain d'
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 591-603
Persistent link: https://www.econbiz.de/10010399725
Saved in:
5
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
6
Same service, different ad claims : the moderating role of need for cognition
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Gaustad, Tarje
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1064-1073
Persistent link: https://www.econbiz.de/10010465128
Saved in:
7
Revisiting Tversky's trail : how money makes a subtle difference in similarity effect experiments
Diels, Jana Luisa
;
Müller, Holger
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009775024
Saved in:
8
Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet
;
Kim, Hee-woong
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
Saved in:
9
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
Saved in:
10
The reflection effect in time-related decisions
Zushi, Nobuhide
;
Curlo, Eleonora
;
Thomas, Gloria P.
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 793-812
Persistent link: https://www.econbiz.de/10003874052
Saved in:
11
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
12
Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing
Yi, Sunghwan
;
Baumgartner, Hans
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1007-1026
Persistent link: https://www.econbiz.de/10003774623
Saved in:
13
Ad framing effects for consumption products : an affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
Saved in:
14
An empirical investigation of framing effects in negotiations : a study of single-family home sales
Witte, Carl L.
;
Grünhagen, Marko
;
Gentry, James W.
- In:
Psychology & marketing
25
(
2008
)
5
,
pp. 465-484
Persistent link: https://www.econbiz.de/10003735881
Saved in:
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