//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Cauberghe, Verolien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
3
Werbepsychologie
3
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising media
1
Belgien
1
Belgium
1
Brand image
1
Computerspiel
1
Elderly people
1
Gesundheitsvorsorge
1
Interactive media
1
Interaktive Medien
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preventive care
1
Product Placement
1
Product placement
1
Social Marketing
1
Social marketing
1
Video game
1
Werbeträger
1
Werbung
1
Ältere Menschen
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Cauberghe, Verolien
Esch, Franz-Rudolf
13
Neumann, Peter
12
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Mayer, Hans
9
Mullainathan, Sendhil
8
Kroeber-Riel, Werner
7
Alan, Sule
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Langner, Tobias
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Kardes, Frank R.
5
Karmasin, Helene
5
Moser, Klaus
5
Praxmarer-Carus, Sandra
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Behrens, Gerold
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Hoffmann, Hans-Joachim
4
Häusel, Hans-Georg
4
Jhally, Sut
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
3
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->