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~subject:"Kinder"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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ECONIS (ZBW)
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1
Evaluation of the benefits and the costs generated by the Toy Safety Directive : a supply side analysis
Dumangane, Montezuma
;
Elia, Leandro
;
Guthmuller, Sophie
; …
-
Europäische Kommission / Gemeinsame Forschungsstelle
-
2021
Persistent link: https://www.econbiz.de/10012521082
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2
Does teaching children how to play cognitively demanding games improve their educational attainment? : evidence from a randomized controlled trial of chess instruction in England
Jerrim, John Peter
;
Macmillan, Lindsey
;
Micklewright, John
- In:
Journal of human resources : JHR
53
(
2018
)
4
,
pp. 993-1021
Persistent link: https://www.econbiz.de/10011951947
Saved in:
3
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
4
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
5
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
6
Attitudes toward material possessions among Chinese children
Chan, Kara
;
Hu, Fan
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10003700781
Saved in:
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