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subject:"Beziehungsmarketing"
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Beziehungsmarketing
Spielwaren
69
Toys
69
USA
17
United States
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Spielwarenbranche
16
Toy industry
16
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7
EU-Staaten
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Hodgson, Julia
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Hosany, Sameer
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Khogeer, Yusra
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Lee, Wai-yee
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Lin, Long-yi
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Journal of marketing management : MM
2
The journal of product & brand management
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ECONIS (ZBW)
3
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1
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
2
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
3
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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