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~subject:"Modellierung"
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Modellierung
Kauf
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Purchase
459
Consumer behaviour
126
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Theorie
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106
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74
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purchase
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Hammami, A.Malek
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Kaldis, Panagiotis
1
Kannan, P. K.
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Kyrdoda, Yuliia
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Periklis, Drakos
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Reinartz, Werner J.
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International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Modelling and analyzing consumer behaviour employing observational data
Kyrdoda, Yuliia
;
Hammami, A.Malek
;
Periklis, Drakos
; …
- In:
International journal of food and beverage …
3
(
2018
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10011936223
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2
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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