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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Kaufentscheidung
7
Purchase decision
7
Consumer behaviour
2
Konsumentenverhalten
2
Viral marketing
2
Virales Marketing
2
Brand equity
1
Comparison
1
Consumer attitudes
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Consumer motivation
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Consumer preferences
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Customer satisfaction
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Decision
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Empirical method
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Expectation formation
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Food retailing
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Innovation diffusion
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Innovationsdiffusion
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Kraftfahrzeug
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Personality psychology
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Besharat, Ali
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Cotte, June
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Hung, Yu-Chen
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Islam, Towhidul
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Krishnan, Trichy V.
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Langan, Ryan
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Lee, Yih Hwai
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Som, Anirban
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Psychology & marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Research
18
Europäische Hochschulschriften / 5
14
Schriftenreihe Studien zum Konsumentenverhalten
14
Journal of marketing theory and practice
13
Journal of advertising research
12
Springer eBook Collection
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Gabler Edition Wissenschaft
11
NBER working paper series
11
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing theory and practice : JMTP
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Reihe: Marketing : MAR
8
Springer Proceedings in Business and Economics
8
Journal of consumer behaviour
7
NBER Working Paper
7
Springer Gabler Research
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Schriften zur empirischen Entscheidungsforschung
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Schriftenreihe Unternehmensführung und Marketing
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ECONIS (ZBW)
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1
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
2
Beyond expectations : the effect of regulatory focus on consumer satisfaction
Trudel, Remi
;
Murray, Kyle B.
;
Cotte, June
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10009554309
Saved in:
3
The joint effects of choice assortment and regulatory focus on choice behavior
Som, Anirban
;
Lee, Yih Hwai
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 202-209
Persistent link: https://www.econbiz.de/10009569974
Saved in:
4
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
5
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
6
Cancelation efficiency : why the effect of comparison direction strengthens with choice set size
Hung, Yu-Chen
;
Yeung, Catherine W. M.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009238550
Saved in:
7
Multi-stage purchase decision models : accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
Andrews, Rick L.
;
Currim, Imran S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003885204
Saved in:
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