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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Purchase decision"
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Kaufentscheidung
14
Purchase decision
14
Luxury goods
6
Luxusgüter
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
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1
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1
Dwyer, Paul
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Psychology & marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Research
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Europäische Hochschulschriften / 5
14
Schriftenreihe Studien zum Konsumentenverhalten
14
Journal of marketing theory and practice
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Journal of advertising research
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Springer eBook Collection
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Gabler Edition Wissenschaft
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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International journal of hospitality management
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing : MAR
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Springer Proceedings in Business and Economics
8
Journal of consumer behaviour
7
NBER Working Paper
7
Springer Gabler Research
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Springer eBook Collection / Business and Economics
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Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Schriften zur empirischen Entscheidungsforschung
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Schriftenreihe Unternehmensführung und Marketing
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ECONIS (ZBW)
14
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1
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
2
Beyond expectations : the effect of regulatory focus on consumer satisfaction
Trudel, Remi
;
Murray, Kyle B.
;
Cotte, June
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10009554309
Saved in:
3
Inferring brand proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
4
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
5
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
6
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
7
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
8
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
9
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
10
The joint effects of choice assortment and regulatory focus on choice behavior
Som, Anirban
;
Lee, Yih Hwai
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 202-209
Persistent link: https://www.econbiz.de/10009569974
Saved in:
11
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
12
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
13
Cancelation efficiency : why the effect of comparison direction strengthens with choice set size
Hung, Yu-Chen
;
Yeung, Catherine W. M.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009238550
Saved in:
14
Multi-stage purchase decision models : accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
Andrews, Rick L.
;
Currim, Imran S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003885204
Saved in:
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